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Your customers are on a journey: they leverage technology, are always connected, and make decisions based on the experiences they have with your brand and with the competition. 您的客户已然踏上一趟旅程：他们利用科技、信息灵通，基于针对您的品牌和竞争对手品牌的体验作出决定。 SDL Customer Experience Cloud helps you deliver a personalised experience to your customers that shows you understand them at every touch-point: from digital channels, mobile devices and even across different languages. SDL 客户体验云端能助您向客户提供个性化体验，展示您在数字渠道、移动设备等每个客户触点对他们的全然理解，甚至还能提供跨语言客户体验。 Take Peter: he wants to purchase new headphones.以 Peter  为例：他想买一部新耳机。 He has a lot of options, but what will help him make a buying decision is how well a company understands his needs and can create a personalised experience to make his choice easier. 他有很多选择，但最终能帮助他作出购买决定的是公司对他个人需求的理解度以及公司是否能提供个性化体验，让他轻松作出决定。 Most companies treat Peter like everyone else, sending a flood of offers for stuff that doesn’t interest him. 大多数公司会以对待所有普通客户一样对待 Peter，向他发送大量根本不让人感兴趣的产品优惠。 This frustrates Peter. 这让 Peter 很有抵制情绪。 But let’s say your company uses SDL Customer Experience Cloud to build better experiences for customers. 但是，如果您的公司使用 SDL 客户体验云端为客户创建更好的体验， You’ll know all sorts of useful information. 您便能知晓各种有用信息。 For example, you’ll know Peter has only purchased top-end digital accessories form your site before, that a specific brand is really trending with Peter’s demographic on social media, and that Peter is likely to be hitting his friends up on Facebook for recommendations. 比如说，您能知道 Peter 以前只从您的网站购买过高端数码配件、某个特定品牌在社交媒体上 Peter 这个年龄段的人群中颇为流行、Peter 可能在 Facebook 上向好友寻求建议。 With this information you can use SDL solutions to ‘wow’ Peter, send targeted real-time offers for a discount on his purchase, and close the deal. 通过这些信息，您便能使用 SDL 解决方案博得 Peter 的称赞，针对他要购买的产品发送有针对性的实时折扣优惠，完成交易。 Then, when Peter gets his new headphones, you can connect him with product information, technical support, other users and fan pages – all on the same site, and deliver a consistently remarkable experience, whether he’s using a tablet, computer or a mobile phone, all in Peter’s language of choice, no matter where he is in the world. 然后，在 Peter 收到自己的新耳机时，您可以向他发送位于同一个网站的产品信息、技术支持、其他用户和粉丝专页链接，提供始终如一的杰出客户体验，无论他使用平板电脑、普通电脑还是手机、无论他身在何处，都能以自己的偏好语言享有个性化体验。 It’s all possible with one solution: SDL Customer Experience Cloud. 只需 SDL 客户体验云端一个对策，即可轻松实现多种可能。 It’s time to optimise your customers’ experience.  是时候优化您的客户体验了。  Contact SDL to get started. 联系 SDL，即刻开始。
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